P.T. Barnum — "The public is a great baby. It must be amused, and it must be excited."
The public is a great baby. It must be amused, and it must be excited.
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More from P.T. Barnum
"The public always wants to be humbugged, but they don't want to be caught at it."
"The best show in the world is the one you are about to see."
"I don't believe in taking fools by the hand, but I do believe in attracting them to my shows."
"The best kind of advertising is word of mouth, but you have to get people talking."
"We cannot all see alike, but we can all do good."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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