B.F. Skinner — "The rat is always right."
The rat is always right.
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More from B.F. Skinner
"The only way to save the world is to change the way we behave."
"We are all controlled by our environment, and the only difference is whether we control the controller."
"We are not responsible for our behavior, but we are responsible for the environment that controls it."
"The problem is not to get students to ask questions, but to get them to ask interesting questions."
"I did not need to be 'taught' to be scientific. It was a natural way of thinking."