B.F. Skinner — "The rat is always right."
The rat is always right.
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More from B.F. Skinner
"The fact that people are happy, that they feel free, that they do what they want to do, is not a guarantee that they are behaving effectively or that they are doing what is best for them."
"A sense of humor is a sense of proportion."
"The ultimate aim of the science of behavior is to understand and explain human behavior."
"Democracy is a technique for preserving freedom, but it is not necessarily the best technique."
"The environment is not something we passively react to; it is something we actively create."