B.F. Skinner — "The way positive reinforcement is carried out is more important than the amount."
The way positive reinforcement is carried out is more important than the amount.
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More from B.F. Skinner
"The baby is an exquisite instrument, and we must learn to play it properly."
"The experimental analysis of behavior is a natural science, a branch of biology."
"We are what we have been rewarded for being."
"I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is."
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