We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.
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"I will always be connected to Apple. I hope that through my work, I will always be connected to the world."
"I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning."
"That's why I like doing this stuff. It's the only place where you can get a straight answer."
"It's really simple. We're going to make a phone that's better than anything else out there."
"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
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