We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.
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"I want us to be a company that invents on behalf of customers."
"What's dangerous is not to evolve."
"I think it's important to be willing to experiment. You have to be willing to try new things."
"I think it's important to be very adaptable. The world is constantly changing, and you have to be able to adapt to those changes."
"I'm not a big fan of work-life balance. I think it's a trap."
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