When it comes to producing an audience's reaction, Hitchcock essentially thought that the subject matter was inconsequential. In other words, if you want the viewer to feel anxious, it doesn't matter what the subject matter is as long as it's shot and edited in a certain way.
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"Seeing a murder on television can help work off one's antagonisms. And if you haven't any antagonisms, the commercials will give you some."
"The ideal light for a murder scene is between 4 and 5 p.m. on a cloudy day."
"I am a typed director. If I made Cinderella, the audience would immediately be looking for the body in the coach."
"When an actor comes to me and wants to discuss his character, I say, 'It's in the script.' If he says, 'But what's my motivation?,' I say, 'Your salary.'"
"I'm fortunate to be a coward, to have a low threshold of fear, because a hero couldn't make a good suspense film."
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