B.F. Skinner

The only way to make a man moral is to make him happy.

The future of psychology is not in the study of the mind, but in the study of behavior.

I am not interested in explaining behavior. I am interested in predicting and controlling it.

The environment is not just a place where behavior occurs; it is an active participant in shaping behavior.

We do not choose our behavior; our behavior is chosen for us by our environment.

I am not trying to prove that free will doesn't exist. I am trying to show that it is not a useful concept for understanding behavior.

The greatest danger to freedom is not control, but the illusion of freedom.

Science is not about finding truth; it is about finding what works.

The only way to understand behavior is to observe it directly.

I am not a philosopher. I am a scientist.

The mind is a black box. We can't see inside it, so we should focus on what we can see: behavior.

My goal is to create a technology of behavior.

The world would be a better place if we applied the principles of behaviorism to solve social problems.

I am often misunderstood. People think I want to control them, but I just want to help them understand themselves.

The most important thing I have learned is that behavior is lawful and orderly.

I am not interested in what people think or feel. I am interested in what they do.

The concept of 'mind' is a distraction from the real work of understanding behavior.

I believe that all behavior, even complex human behavior, can be explained by the principles of operant conditioning.

The only way to change behavior is to change the environment.

I am not trying to dehumanize people. I am trying to understand them in a scientific way.