B.F. Skinner — "Control is not a dirty word."
Control is not a dirty word.
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More from B.F. Skinner
"We must design a culture in which men will behave in ways that are good for them."
"I am sometimes accused of having left something out of account in my analysis of human behavior, and I usually admit it. I have left out the mind."
"Contingencies of reinforcement are everywhere."
"The problem is not to get students to ask questions, but to get them to ask interesting questions."
"A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment."