B.F. Skinner — "Control is not a dirty word."
Control is not a dirty word.
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More from B.F. Skinner
"The future of man is in his own hands."
"The environment is not something we passively react to; it is something we actively create."
"The environment not only goads or releases, it selects."
"Religion is just another form of behavioral control."
"The future of mankind depends on the application of behavioral science."