P.T. Barnum — "The best kind of advertising is word of mouth, but you have to get people talkin…"
The best kind of advertising is word of mouth, but you have to get people talking.
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More from P.T. Barnum
"I am a showman by profession...and all the gilding shall show, but the solid gold will never wear off."
"No man ever went broke overestimating the ignorance of the American public."
"I have humbugged the public to their hearts' content."
"I must confess that I am a humbug. I have always been a humbug."
"The great art of money-getting consists in knowing how to attract the public by some novel and original device."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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