P.T. Barnum — "Advertising is to a genuine article what manure is to land, - it largely increas…"
Advertising is to a genuine article what manure is to land, - it largely increases the product.
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More from P.T. Barnum
"I have found that by giving the public a little more than they expect, they will always come back."
"Politeness and good humor are as much in demand as good merchandise."
"I don't care what you say about me, as long as you say something about me."
"Mirth is the medicine of life; it cures its ills and lightens its burdens."
"The public appears disposed to be amused even when they are conscious of being deceived."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.