You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Apple co-founder
Discussing his approach to product development and market research.
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"It's not just about the technology. It's about what you can do with it."
Humorous"If you don't love it, you're not going to make it through."
Controversial"You know, we don't have enough time to be good at too many things."
Humorous"Design is not just what it looks like and feels like. Design is how it works."
Controversial"I started Apple in my parents' garage when I was 20. We worked our butts off, and we made a lot of mistakes. But we learned a lot, and we got a lot done."
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