"When we're thinking small, that's another thing we're always on the lookout for: big egos. You don't have to have a small ego to work here, but you'd better know how to make it look small, or you migh…"

"I have a little yellow Dodge convertible I drive in parades. I bought it for $1,900 from some guy who advertised in the paper."

"I just kept on trying to do better."

"I'm just a simple country boy."

"It wasn't unusual for managers to get a cream pie in the face, to have to dress up like a clown and greet customers for a day or to shave their heads when a goal was achieved."