We’re not going to be able to make money on this. We’re going to be able to make money on the next thing, and the next thing, and the next thing. That’s how we’re going to do it.
Apple co-founder
We’re not going to be able to make money on this. We’re going to be able to make money on the next thing, and the next thing, and the next thing. That’s how we’re going to do it.
Apple co-founder
Internal Apple meeting, regarding the Macintosh
1983
Found in 1 providers: grok
Cross Reference
1 source
"It's like, you know, we're building a car, and you go to the customer and say, 'What do you want?' And they say, 'I want a faster car.' And you say, 'Okay, I'll put a bigger engine in it.' And you put…"
Humorous"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future."
Humorous"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."
Controversial"It's more fun to be a pirate than to join the navy."
Humorous"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."
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