"It turns out the same thing can happen in technology companies that get monopolies, like IBM or Xerox. If you were a product person at IBM or Xerox, so you make a better copier or computer. So what? W…"

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions dro…"

"We're not going to be able to do it all. We're going to have to pick the right horses."

"A lot of times, people don't know what they want until you show it to them. That's why a lot of people at Apple get paid a lot of money, because they're supposed to be on top of these things."

"A lot of companies have chosen to go in a different direction. They've chosen to go with the 'open' model. And we've chosen to go with the 'integrated' model. And I think that's what makes us differen…"