P.T. Barnum — "Without publicity a terrible thing happens: nothing."
Without publicity a terrible thing happens: nothing.
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More from P.T. Barnum
"I don't believe in duping the public, but I believe in first attracting and then pleasing them."
"The great art of money-getting consists in knowing how to attract the public."
"Every crowd has a silver lining."
"Politeness and civility are the best capital ever invested in business."
"The public has a short memory, so you must always be doing something new."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.