P.T. Barnum — "The great art of money-getting consists in knowing how to attract the public."
The great art of money-getting consists in knowing how to attract the public.
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More from P.T. Barnum
"Advertising is to a genuine article what manure is to land, - it largely increases the product."
"I am a showman by profession...and all the gilding shall show, but the solid gold will never wear off."
"The public wants to be surprised, to be astonished, to be delighted."
"Money is a terrible master but an excellent servant."
"I have no desire to be considered a humbug, although I have been called one often enough."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.