B.F. Skinner — "The only way to do great work is to love what you do."
The only way to do great work is to love what you do.
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More from B.F. Skinner
"We shouldn't teach great books; we should teach a love of reading."
"We do not act because of our feelings; we feel because we act."
"Man is a machine, but a machine in the sense that a tree is a machine. What he does, he does because of his structure, not because of some indwelling agent called a 'will.'"
"The way positive reinforcement is carried out is more important than the amount."
"We can't solve problems by using the same kind of thinking we used when we created them."
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