B.F. Skinner — "Control is not a dirty word."
Control is not a dirty word.
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More from B.F. Skinner
"The environment not only selects behavior, it maintains it."
"No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And what is true of the baby is true of the scientist."
"There is no such thing as a free will."
"We are controlled by the world in which we live."
"The way to build a better world is not to create better people, but to create better environments."