B.F. Skinner — "Control is not a dirty word."
Control is not a dirty word.
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More from B.F. Skinner
"The way in which we think about the causes of human behavior has changed in a way that suggests that we are at an early stage of a scientific revolution."
"I did not become a psychologist to cure the sick, but to understand the human condition."
"The consequences of behavior determine the behavior."
"No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And what is true of the baby is true of the scientist."
"The question is not whether man is free, but whether he can be made free."