B.F. Skinner — "The consequences of behavior determine the behavior."
The consequences of behavior determine the behavior.
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More from B.F. Skinner
"The only geniuses produced by the chaos of society are those who do something about it. Chaos breeds geniuses. It offers a man something to be a genius about."
"The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone."
"Morality is a social construct enforced by punishment and reward."
"Punishment does not eliminate behavior; it suppresses it temporarily."
"The rat's behavior is lawful, and by lawful I mean it can be predicted and controlled."