P.T. Barnum — "I am not in the business of selling truth. I am in the business of selling enter…"
I am not in the business of selling truth. I am in the business of selling entertainment.
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More from P.T. Barnum
"I have always made it a rule to give people more than they expect for their money."
"I have never been able to understand why a man should be fined because he is in a hurry."
"The bigger the humbug, the better the people will like it."
"The public likes to be surprised, and I like to surprise them."
"The public is a very strange animal, and it is very difficult to catch it by the tail."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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