B.F. Skinner — "I could make a pigeon a high achiever by reinforcing it on a proper schedule."
I could make a pigeon a high achiever by reinforcing it on a proper schedule.
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More from B.F. Skinner
"The technology of behavior is not a threat to freedom, but a means to achieve it."
"The only way to avoid trouble is to avoid living."
"We are moving toward a world in which the word 'freedom' will become obsolete."
"I've often said that my rats have taught me more than I've taught them."
"The rat is always right."
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