P.T. Barnum — "I have often been asked what was the secret of my success, and I have invariably…"
I have often been asked what was the secret of my success, and I have invariably replied, 'I always had the sense to know I knew nothing.'
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More from P.T. Barnum
"I have exhibited mermaids, but I never said they were real."
"If you want to be rich, you must be a showman."
"The bigger the show, the bigger the profits."
"The plan of 'counting the chickens before they are hatched' is an error of ancient date, but it does not seem to improve by age."
"My business is to please the public."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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