Ray Kroc — "If you believe in something, you've got to be in it for the long haul."
If you believe in something, you've got to be in it for the long haul.
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More from Ray Kroc
"I don't believe in giving up."
"I never dreamt of being a millionaire. I just wanted to be successful."
"I've always been a workaholic."
"I don't care if the Pope himself comes to Cincinnati. He can eat hamburgers like everybody else. We are not going to stink up our restaurants with any of your damned old fish!"
"I couldn't sleep. I was obsessed with the idea."