Ray Kroc — "If you believe in something, you've got to be in it for the long haul."
If you believe in something, you've got to be in it for the long haul.
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More from Ray Kroc
"I've always been a very resourceful person."
"I'm a big believer in quality."
"I always say, 'don't quit.'"
"If any of my competitors were drowning, I’d stick a hose in their mouth."
"I don't care if the Pope himself comes to Cincinnati. He can eat hamburgers like everybody else. We are not going to stink up our restaurants with any of your damned old fish!"