Ray Kroc — "I'm not a fancy guy. I like my hamburgers plain."
I'm not a fancy guy. I like my hamburgers plain.
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More from Ray Kroc
"I was always reaching for the brass ring."
"Perfection is very difficult to achieve, and perfection was what I was looking for."
"If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, …"
"The bigger the risk, the bigger the reward."
"If any of my competitors were drowning, I’d stick a hose in their mouth."