One of my suppliers told me, 'Ray, you know you aren't in the hamburger business at all. You're in the French-fry business. I don't know how the livin' hell you do it, but you've got the best French fries in town, and that's what's selling folks on your place.' You know, I think you're right, I replied. But, you son of a bitch, don't you dare tell anyone about it!
Click any product to generate a realistic preview (~30s). Up to 3 at a time.
"The quality of a leader is reflected in the standards they set for themselves."
"I couldn't sleep. I was obsessed with the idea."
"I don't care if the Pope himself comes to Cincinnati. He can eat hamburgers like everybody else. We are not going to stink up our restaurants with any of your damned old fish!"
"If any of my competitors were drowning, I’d stick a hose in their mouth."
"When I saw that little drive-in stand, something inside me clicked."
A conversation with a supplier about the unexpected importance of McDonald's French fries, revealing a strategic secret.
Date: Not specified, during the early growth of McDonald's.
Money & BusinessFound in 1 providers: gemini
1 source checked
Your cart is empty
