Steve Jobs — "It's not about the features, it's about what it does for people."
It's not about the features, it's about what it does for people.
It's not about the features, it's about what it does for people.
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"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."
"We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build."
"I think the things that people are most passionate about are the things that they love. And if you love what you do, you'll be good at it."
"The products suck! There's no sex in them anymore!"
"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."
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