Ray Kroc — "I've always been an optimist."

"I'm an old-fashioned guy. I believe in hard work."

"I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me."

"If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, …"

"I never dreamed of being an entrepreneur. I just wanted to be a good salesman."

"I didn't invent the hamburger. I just took it from a greasy spoon to a golden arch."