Ray Kroc — "I'm not interested in being the biggest. I'm interested in being the best."
I'm not interested in being the biggest. I'm interested in being the best.
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More from Ray Kroc
"You'll never get ahead of anyone as long as you try to get even with him."
"We don't need to be first. We just need to be best."
"No self-respecting businessman with a lick of sense would ever call himself a 'burger flipper.'"
"I'm not a follower. I'm a leader."
"The bigger the risk, the bigger the reward."