Ray Kroc — "We don't need to be first. We just need to be best."
We don't need to be first. We just need to be best.
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More from Ray Kroc
"I think it's important to have fun in what you do."
"I didn't do it for the money. I did it for the love of the game."
"I'm not a saint. I'm a sinner."
"I couldn't sleep. I was obsessed with the idea."
"When I saw the McDonald's operation, I felt like some latter-day Newton who'd just had an apple land on his head. For the first time in my life, I saw the future."