People say, 'Oh, God, if he were still alive, he would have done this, done that.' No. He would have done exactly what he did. He would have gone out and gotten a job.
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"We’re not going to be able to make money on this. We’re going to be able to make money on the next thing, and the next thing, and the next thing. That’s how we’re going to do it."
"I'm the only person I know that's lost a quarter of a billion dollars in one year... It's very character-building."
"We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build."
"I think that if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next."
"I want to put a ding in the universe."
Referring to what would have happened if he hadn't created Apple, from 'Steve Jobs' by Walter Isaacson
Date: 2011
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