People say, 'Oh, God, if he were still alive, he would have done this, done that.' No. He would have done exactly what he did. He would have gone out and gotten a job.
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"I actually think that the best way to get things done is to pick a few things and focus on them."
"I’m an optimist. I believe in people. I believe in their wisdom, and I believe in their ability to do the right thing."
"We just want to make great products."
"It's really simple. We're going to make a phone that's better than anything else out there."
"People think focus means saying yes to the thing you've got to focus on. But that's not what it means. It means saying no to the hundred other good ideas that there are. You have to pick carefully."
Referring to what would have happened if he hadn't created Apple, from 'Steve Jobs' by Walter Isaacson
Date: 2011
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