B.F. Skinner — "Society attacks early, when the individual is helpless."

"We need to design a world where people behave well because they want to, not because they have to."

"The majority of people don't want to plan. They want to be free from the responsibility of planning."

"No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And what is true of the baby is true of the scientist."

"The way to build a car is not to put a man in it and tell him to push."

"Man is a machine, but a machine in the sense that a tree is a machine. What he does, he does because of his structure, not because of some indwelling agent called a 'will.'"