Ray Kroc — "The bigger the risk, the bigger the reward."
The bigger the risk, the bigger the reward.
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More from Ray Kroc
"When I saw that little drive-in stand, something inside me clicked."
"I don't believe in giving up."
"I've always tried to be a fair person."
"The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it."
"I'm a big believer in continuous improvement."