Ray Kroc — "The bigger the risk, the bigger the reward."
The bigger the risk, the bigger the reward.
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More from Ray Kroc
"You've got to be in the marketplace. You've got to be where the money is."
"If you believe in something, you've got to be in it for the long haul."
"I've always been a very resourceful person."
"I'm not a gambler. I'm a calculated risk-taker."
"I never dreamt of being a millionaire. I just wanted to be successful."