Ray Kroc — "The definition of salesmanship is the gentle art of letting the customer have it…"
The definition of salesmanship is the gentle art of letting the customer have it your way.
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More from Ray Kroc
"I've always been an optimist."
"As long as you're green you're growing, as soon as you're ripe you start to rot."
"I would think of my mind as being a blackboard full of messages, most of them urgent, and I practiced imagining a hand with an eraser wiping that blackboard clean. I made my mind completely blank."
"One of my suppliers told me, 'Ray, you know you aren't in the hamburger business at all. You're in the French-fry business. I don't know how the livin' hell you do it, but you've got the best French f…"
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