B.F. Skinner — "The highest possible achievement is to be happy."
The highest possible achievement is to be happy.
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More from B.F. Skinner
"We shouldn't teach great books; we should teach a love of reading."
"The consequences of behavior determine the probability of its recurrence."
"We are all controlled by the world, part of the time in rather crude ways, and part of the time very subtly."
"Man is a machine in the sense that he is a complex system behaving in lawful ways."
"The future of man depends on the control of human behavior."