P.T. Barnum — "The show must go on!"
The show must go on!
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More from P.T. Barnum
"More persons, on the whole, are humbugged by believing in nothing, than by believing too much."
"And in what business is there not humbug?"
"The public wants to be surprised, to be astonished, to be delighted."
"The cheapest of all things is to be mean and stingy."
"Whatever you do, do it with all your might. Work at it, if necessary, early and late, in season and out of season, not leaving a stone unturned, and never deferring for a single hour that which can be…"
Details
Widely attributed, a common theatrical saying, but strongly associated with his ethos.
Date: 1870s-1880s (approx)
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