Ray Kroc — "We are not in the hamburger business. We are in the entertainment business."
We are not in the hamburger business. We are in the entertainment business.
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More from Ray Kroc
"I'm not a visionary. I'm a pragmatist."
"I'm not a philosopher. I'm a practical man."
"I never dreamt of being a millionaire. I just wanted to be successful."
"If you believe in something, you've got to be in it for the long haul."
"I've always been an optimist."
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