B.F. Skinner — "We must design a culture in which men will behave in ways that are good for them…"
We must design a culture in which men will behave in ways that are good for them.
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More from B.F. Skinner
"No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And what is true of the baby is true of the scientist."
"The rat is always right."
"The way positive reinforcement is carried out is more important than the amount."
"The majority of people don't want to plan. They want to be free from the responsibility of planning."
"The highest possible achievement is to be able to live for the present moment, fully and completely."
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