We've got to make sure that we're doing the right thing for the customer. And if we're not doing the right thing for the customer, then we're not doing the right thing for Apple.
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"What is Apple? Apple is a company that makes tools for creative people."
"Everything you've ever done in your life is shit, so why don't you come work for me?"
"I’m probably one of the few people who knows what it’s like to lose $250 million in one year. It builds character."
"I think the things that I’ve found most valuable in life are the ones that I found myself. Not the ones that somebody else told me to find."
"I actually think that the best way to get things done is to pick a few things and focus on them."
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