Steve Jobs — "What is Apple? Apple is a company that makes tools for creative people."
What is Apple? Apple is a company that makes tools for creative people.
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More from Steve Jobs
"We're not going to be able to do it all. We're going to have to pick the right horses."
"I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance."
"We hire people who want to make the best things in the world."
"I think we're having more fun than anybody."
"It's not about money. It's about the people you have, how you're led, and how much you get it."