Machiavelli — "When a prince has once made a reputation, he can easily overcome any enterprise,…"
When a prince has once made a reputation, he can easily overcome any enterprise, even if he has little strength.
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More from Machiavelli
"It is always necessary to take the lesser evil as good."
"Politics have no relation to morals."
"It is not reason but necessity that makes men humble."
"For the great majority of mankind are satisfied with appearances, as though they were realities, and are often even more influenced by the things that seem than by those that are."
"The promise given was a necessity of the past: the word broken is a necessity of the present."
About Machiavelli (1469-1527)
Florentine diplomat and political theorist whose The Prince (written 1513) became the founding text of political realism and gave us the adjective 'Machiavellian.' Closely associated with Francesco Guicciardini (fellow Florentine political analyst and historian). For an intellectual contrast, see Erasmus of Rotterdam, Dutch humanist and The Education of a Christian Prince author (1516) — Erasmus's princely-instruction manual was published three years after Machiavelli's, for the same European audience, and is the explicit Christian-virtue alternative to Machiavellian power-realism. The cleanest 'realism vs idealism' founding pairing in modern political theory.