"A lot of times, people don't know what they want until you show it to them. That's why a lot of people at Apple get paid a lot of money, because they're supposed to be on top of these things."

"I’m an optimist. I believe in people. I believe in their wisdom, and I believe in their ability to do the right thing."

"My job is not to be easy on people; my job is to make them better."

"People think focus means saying yes to the thing you've got to focus on. But that's not what it means. It means saying no to the hundred other good ideas that there are. You have to pick carefully."

"I think the mobile phone business is going to be the next big wave. And we're working on some things that we think are going to be pretty revolutionary."