P.T. Barnum — "Advertising is like learning—a little is a dangerous thing."
Advertising is like learning—a little is a dangerous thing.
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More from P.T. Barnum
"Politeness and good humor are as much in demand as good merchandise."
"I have humbugged the public to their hearts' content."
"If you wish to succeed in life, you must be a little bit of a humbug."
"I have always aimed to be original, and to hit the public in a new place."
"Nobody ever lost money by underestimating the intelligence of the public."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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