A lot of times, people don't know what they want until you show it to them. That's why a lot of people at Apple get paid a lot of money, because they're supposed to be on top of these things.
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"I think it’s possible for ordinary people to choose to be extraordinary."
"We're trying to build a company that will last forever."
"I would trade all of my technology for an afternoon with Socrates."
"I think we're having more fun than anybody."
"It's like, you know, we're building a car, and you go to the customer and say, 'What do you want?' And they say, 'I want a faster car.' And you say, 'Okay, I'll put a bigger engine in it.' And you put…"
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