A lot of times, people don't know what they want until you show it to them. That's why a lot of people at Apple get paid a lot of money, because they're supposed to be on top of these things.
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"People say, 'Oh, God, if he were still alive, he would have done this, done that.' No. He would have done exactly what he did. He would have gone out and gotten a job."
"If you just think about 'em, it just happens."
"People think focus means saying yes to the thing you've got to focus on. But that's not what it means. It means saying no to the hundred other good ideas that there are. You have to pick carefully."
"I actually think that the PC business is going to be like the truck business. It’s not going to be like the car business where everybody has to have a car. I think that the PC business is going to be …"
"You've baked a really lovely cake, but then you've used dog shit for frosting."
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