B.F. Skinner — "Behavior is shaped and maintained by its consequences."
Behavior is shaped and maintained by its consequences.
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More from B.F. Skinner
"Religion is just another form of behavioral control."
"The way to build a car is not to put a man in it and tell him to push."
"We need to design a world where people behave well because they want to, not because they have to."
"The fact that people are happy, that they feel free, that they do what they want to do, is not a guarantee that they are behaving effectively or that they are doing what is best for them."
"The question is not whether man is free, but whether he can be made free."