B.F. Skinner — "The way to build a car is not to put a man in it and tell him to push."
The way to build a car is not to put a man in it and tell him to push.
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More from B.F. Skinner
"We are all controlled by the world, part of the time in rather crude ways, and part of the time very subtly."
"We are beginning to see that the problem is not to free men, but to design the kind of culture in which they will be naturally good."
"We must design a culture in which men will behave in ways that are good for them."
"The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone."
"A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying."