B.F. Skinner — "The way to build a car is not to put a man in it and tell him to push."
The way to build a car is not to put a man in it and tell him to push.
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More from B.F. Skinner
"Men build society and society builds men."
"The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone."
"We are not free to choose our choices."
"The way to get things done is not to mind who gets the credit for doing them."
"A scientist may not be sure of the answer, but he's often sure he can find one. And that's a condition which is clearly not enjoyed by philosophy."