I mean, some people say, 'Oh, God, if [Steve Jobs] got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn’t be a lot of fun, but there are some really capable people at Apple. My job is to make the whole executive team good enough to be successful without me.
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"We've got to make sure that we're doing the right thing for the customer. And if we're not doing the right thing for the customer, then we're not doing the right thing for Apple."
"The computer is the most remarkable tool that we’ve ever come up with. It’s the equivalent of a bicycle for our minds."
"Design is not just what it looks like and feels like. Design is how it works."
"It's not about the features, it's about what it does for people."
"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."
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