Steve Jobs — "Sometimes when you innovate, you make mistakes. It is best to admit them quickly…"
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
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"What is Apple? Apple is a company that makes tools for creative people."
"It's like, you know, we're building a car, and you go to the customer and say, 'What do you want?' And they say, 'I want a faster car.' And you say, 'Okay, I'll put a bigger engine in it.' And you put…"
"We don't get a chance to do that many things, and every one should be really excellent. Because this is our life."
"We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build."
"We're not going to be able to do it all. We're going to have to pick the right horses."
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