B.F. Skinner — "The goal of psychology is to predict and control behavior."
The goal of psychology is to predict and control behavior.
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More from B.F. Skinner
"The organism is not an empty organism, but a very complex system."
"The problem is not to adjust people to the world they live in, but to adjust the world to the people who live in it."
"We are controlled by the world in which we live."
"We are not responsible for our behavior, but we are responsible for the environment that controls it."
"We need to design a world where people behave well because they want to, not because they have to."