B.F. Skinner — "The goal of psychology is to predict and control behavior."
The goal of psychology is to predict and control behavior.
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More from B.F. Skinner
"The organism is at the mercy of its environment."
"The highest possible achievement is to be happy."
"Education is what survives when what has been learned has been forgotten."
"The real question is not whether machines think but whether men do."
"Society attacks early, when the individual is helpless."