B.F. Skinner — "The ideal of behaviorism is to eliminate coercion: to apply controls by changing…"

The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.
B.F. Skinner — B.F. Skinner Modern · Behaviorism

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Interview

Date: 1971

Nature & World

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