The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.
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"The way to build a car is not to put a man in it and tell him to push."
"The real question is not whether machines think but whether men do."
"The fact that people are happy, content, and well behaved, though controlled, is a terrifying indictment of the human condition."
"Freedom is a matter of contingencies of reinforcement, not of some inner state of mind."
"Behavior is shaped and maintained by its consequences."
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