Whatever you do, do it with all your might. Work at it, if necessary, early and late, in season and out of season, not leaving a stone unturned, and never deferring for a single hour that which can be done just as well now.
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"The greatest humbug of all is the man who believes—or pretends to believe—that everything and everybody are humbugs."
"I have often been asked what was the secret of my success, and I have invariably replied, 'I always had the sense to know I knew nothing.'"
"I am not in the business of selling truth. I am in the business of selling entertainment."
"I have always aimed to be original, and to hit the public in a new place."
"Without promotion, something terrible happens... nothing!"
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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